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Focus area – Sustainable tourism

The Nedre Dalälven area is both extremely scenic and filled with unique biodiversity and historic cultural environments. Protecting our local assets while living off and with them, now and in the future, is the balance that our sustainability work is aimed at. As a Biosphere Reserve, we test new paths, strengthen local cooperation and increase awareness of how much can actually be accomplished in terms of sustainability. As social and environmental consciousness continues to rise, working with a long-term sustainable focus also strengthens the competitiveness of our sights and attractions and our local businesses.
Increased awareness brings improvements
Today, we know that an increased focus on sustainability is a must. The trend of responsible travel is strong, and conscious travelers are increasingly demanding sustainable goods and services. We want to be a pioneer in this area, working to make sustainability an obvious and essential platform in everything that is offered in the tourist industry in the Nedre Dalälven area. Virtually everything within the tourism industry, just as in other industries, can be made more sustainable. It is about moving yourself as an entrepreneur along your own sustainability path, about doing what you can, looking at your own business and constantly striving to improve. Small steps are better than no steps at all. And often it is the simple things that lead to great progress. By taking lots of small steps together, we can make a giant leap forward. Let’s inspire and be inspired by one another!

This is how the United Nations World Tourism Organization (UNWTO) defines sustainable tourism: “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.”
Our overall goals
Tourism issues have always been a big part of the activities of the Nedre Dalälven Collaboration (NeDa). NeDa’s overall goals are to increase the number of people employed in tourism, increase awareness of the importance of sustainable action in tourism and hospitality enterprises, contribute to the development of sustainable experiences, and otherwise contribute to an attractive district. We see sustainability from three standpoints: economic, social and environmental. 
Digital presence – part of SUSTAINABLE development
The individual tourism businesses in the area often do not have sufficient resources on their own for things like marketing, brand development, and keeping up with digital developments. NeDa therefore has an important role as coordinator, which it carries out in projects such as Destination Nedre Dalälven.